Gustav Melton Black
A classic Newsboy cap with ear flaps in 100% wool.
Gustav is a classic Swedish 8-Panel cap and one of CTH Ericsons iconic models since the 40s. Named after Gustav Ericson, the Managing Director of CTH Ericson between 1953 till 1969.
Product features:
- Color: Black
- Classic 8-Panel cap design
- Traditional Snap brim
- Fold-down earflaps
- Made of 100% wool
- Lining: 100 % Polyester Quilt
- Dry clean only
- Fabric from Albano Morgado weaving mill in Portugal.
Avoid machine washing: Wool caps should not be machine washed as they may shrink and lose their shape. We therefore recommend dry cleaning
Store correctly: Store in a cool, dry place preferably flat or hanging. Protect from direct sunlight, to prevent fading.
Brush after use: A light brush will prevent dust settling into the fibres.

- Do not wash
- Do not bleach
- Do not tumble dry
- Iron at low temperature – if material allows
- Dry cleaning
To measure your hat size, wrap a tape measure around your head just above your ears. The tape should fit comfortably – not too tight. Round up to the nearest size.
If you have no tape measure, you can measure with a string, which you then measure with a ruler.
| Head Size (cm) | Head Size (Inch) | Generic Hat Size |
| 54 | 21 1/4 | XS |
| 55 | 21 5/8 | S |
| 56 | 22 | S |
| 57 | 22 1/2 | M |
| 58 | 22,75 | M |
| 59 | 23 1/4 | L |
| 60 | 23 5/8 | L |
| 61 | 24 | XL |
| 62 | 24 1/2 | XL |
| 63 | 24 3/4 | XXL |

Design: Sweden
Manufacturing: Estonia
Fabric: EU
Shipped from: Sweden
The name comes from the boys who worked selling newspapers on the streets in the late 19th century. In the UK, the model was called Baker Boy cap, but the truth is that the cap was used by more than just "Newsboys" and "Bakerboys". All men, especially from the working class, could wear this type of cap during the heyday of the early 20th century.
The Newsboy cap has a rounder, more generous and bolder shape than, for example, a Flat cap. The iconic shape of the cap is sewn from eight pieces of fabric and has a button in the middle.
Our caps have a handmade quality and timeless style. We always start from traditional shapes, patterns and materials and then adapt them to a contemporary expression.
