Gubbkeps tillverkad i Sverige, CTH Ericson
Keps tillverkad i Sverige, CTH Ericson
Gubbkeps från Sverige, Denim Flat cap, CTH Ericson

Gustav Organic Denim

Regular price 990 kr
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CTH Ericson's iconic Newsboy cap that is sewn and made in CTH Ericson's historical hat factory in Borlänge, Sweden.

This Swedish Eight-piece cap is one of CTH Ericsons iconic models since the 50s. Named after Gustav Ericson the Managing Director of CTH Ericson between 1953 till 1969.

The cap is made of an organic denim fabric with yellow seams and a sweatband in genuine leather for the right denim feeling, it is also an excellent environmental choice as we sew it from a leftover organic denim fabric that does not go to waste.

Detailed information: 

  • Color: Denim blue 
  • Made of leftover denim fabric in 98% organic cotton, 2% elastane. 
  • Brown sweatband in genuine leather. 
  • Dry clean only 
  • Made in Borlänge, Sweden

The cap is made to order and has a delivery time of approximately 3weeks.

To measure your hat size, wrap a tape measure around your head just above your ears. The tape should fit comfortably – not too tight. Round up to the nearest size.

If you have no tape measure, you can measure with a string, which you then measure with a ruler.

Head Size (cm) Head Size (Inch) Generic Hat Size
54    21 1/4 XS
55    21 5/8 S
56    22    S
57    22 1/2 M
58 22,75 M
59    23 1/4 L
60    23 5/8 L
61    24    XL
62    24 1/2 XL
63    24 3/4 XXL

The name comes from the boys who worked selling newspapers on the streets in the late 19th century. In the UK, the model was called Baker Boy cap, but the truth is that the cap was used by more than just "Newsboys" and "Bakerboys". All men, especially from the working class, could wear this type of cap during the heyday of the early 20th century.

The Newsboy cap has a rounder, more generous and bolder shape that gives a more urban attitude than, for example, a Flat cap. The iconic shape of the cap is sewn from eight pieces of fabric and has a button in the middle.

Our caps have a handmade quality and timeless style. We always start from traditional shapes, patterns and materials and then adapt them to a contemporary expression.