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Gustav Organic Denim Black

GustavODBLA56

Regular price 990 kr
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Gustav is a classic Swedish 8-Panel Newsboy cap and one of CTH Ericsons iconic models since the 40s. Named after Gustav Ericson, the Managing Director of CTH Ericson between 1953 till 1969.

The cap is made in Sweden with an organic black denim fabric with yellow seams and a sweatband in genuine leather for the right denim feeling.

This is an excellent environmental choice as it is made of a leftover organic cotton fabric that do not go to waste.

CTH Ericsons ”Re-source Collection” is our way to contribute to sustainability and circular flows in the textile industry, by using the resources available instead of producing new fabrics.

Detailed information:

  • Classic 8-Panel cap design
  • Traditional Snap brim
  • Color: Denim Black
  • Made of leftover fabrics in 100 % organic cotton
  • No Lining
  • Brown sweatband in genuine leather
  • Do Not Wash
  • Made in Borlänge Sweden

What we call a "Re-source fabric" is a leftover surplus fabric that has not been used. By sewing a hat or cap from a leftover fabric contribute to sustainability and circular flows in the textile industry, by using the resources available instead of producing new fabrics. 

The hats and caps where we use Re-Source fabrics is an excellent environmental choice as it is made of leftover fabrics that do not go to waste.

We work with the company Rekotex in Borås, Sweden. Rekotex is a company that is offering surplus fabrics from fashion companies to other textile companies. 

 Rekotex - hållbara, miljövänliga och cirkulära tyger

To measure your hat size, wrap a tape measure around your head just above your ears. The tape should fit comfortably – not too tight. Round up to the nearest size.

If you have no tape measure, you can measure with a string, which you then measure with a ruler.

Head Size (cm) Head Size (Inch) Generic Hat Size
54    21 1/4 XS
55    21 5/8 S
56    22    S
57    22 1/2 M
58 22,75 M
59    23 1/4 L
60    23 5/8 L
61    24    XL
62    24 1/2 XL
63    24 3/4 XXL

The name comes from the boys who worked selling newspapers on the streets in the late 19th century. In the UK, the model was called Baker Boy cap, but the truth is that the cap was used by more than just "Newsboys" and "Bakerboys". All men, especially from the working class, could wear this type of cap during the heyday of the early 20th century.

The Newsboy cap has a rounder, more generous and bolder shape that gives a more urban attitude than, for example, a Flat cap. The iconic shape of the cap is sewn from eight pieces of fabric and has a button in the middle.

Our caps have a handmade quality and timeless style. We always start from traditional shapes, patterns and materials and then adapt them to a contemporary expression.